What it is
PTA and PTO fundraisers are activities that parent-teacher groups organize to support their schools. The funds may go toward things like classroom enrichment, events, family programs or teacher appreciation, depending on what the group decides.
Fundraisers come in many forms: product sales, family events, direct giving campaigns, restaurant nights, school-spirit activities, fun runs, auctions and more. Some ask families for money, while others invite the wider community to take part.
Because every school is different, the best PTA fundraisers are usually the ones that match the group's goals, volunteer capacity, and what families are comfortable with. A good fit for one school may feel like a stretch for another.
How it’s traditionally been approached
Traditionally, many PTAs and PTOs have leaned on familiar options such as product sales, bake sales, school carnivals, book fairs and annual giving appeals. These approaches are popular partly because volunteers already know how they work.
Others have turned to event-based or participation-based fundraisers, like walk-a-thons, auctions and community nights. These can build school spirit alongside raising funds, though they often take more planning and volunteer time.
In recent years, many groups have also added online giving pages and digital tools alongside in-person activities. No single method is right for everyone, and many groups blend several approaches over the school year.
How the right fundraising expert may help
The right fundraising expert may help your PTA or PTO step back and look at the whole picture: your goals, your calendar, your volunteer energy and your school's culture. That outside perspective can make it easier to compare options instead of simply repeating last year's plan.
A first conversation is generally a chance to share what you hope to fund, how many volunteers you have, and what has or hasn't worked before. A provider may talk through possible approaches, timelines and what each would ask of your families and board. It is a discussion, not a commitment.
Helpful questions to ask include: How would this fit our school's policies? What will it require from volunteers? How are fees or costs handled, and how transparent are they? How do you approach family comfort and inclusion? What does the process look like from start to finish? Results can never be guaranteed, so look for honest, clear answers.
The bigger picture
Fundraising can weigh on the people doing it. Volunteer burnout, pressure on families and worry about whether a plan will come together are all common. Choosing an approach that feels manageable and respectful may support peace of mind for organizers and for the parents being asked to participate.
It can also help to think about the whole person on both sides: busy parents with limited time and budgets, and volunteers who give their energy generously. A thoughtful plan keeps relationships and well-being in view alongside the goal. If you're also looking for support for your own household, a directory like Providers.plus may be one place to explore.
Keep in mind
- School and district fundraising policies and approval processes vary and change over time, so check with your school or district before planning any fundraiser.
- Raffles, drawings and other gaming activities are regulated differently by state, and sometimes by city or county, and may require a permit. Check current state and local rules first.
- Whether a donation is tax-deductible depends on whether it goes to a qualified tax-exempt organization and on current IRS rules. Confirm with a tax professional rather than assuming.
- Fundraising Education is an independent directory, not a professional advisor, and this page is educational only, not legal, tax or financial advice. No provider can promise specific results.
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Frequently asked questions
What are the best PTA fundraisers?
There isn't one best option for every school, because the right choice depends on your goals, volunteers and community. Common approaches include product sales, family events, direct giving campaigns and participation-based activities. Many PTAs compare a few options and may blend them across the year.
How do we choose the best fundraiser for our PTA or PTO?
Start by defining what you want to fund and how much volunteer time you realistically have. Then consider your families' comfort, your school's culture and your calendar. A fundraising expert may help you compare options, but the decision stays with your group.
Do we need school or district approval before running a fundraiser?
Often, yes. School and district policies on fundraising vary and can change, so check with your school administration or district before you plan or announce anything. Doing this first can save your volunteers time and confusion.
Can a PTA hold a raffle?
It depends on where you are. Raffle and gaming laws vary significantly by state and sometimes by city or county, and a permit may be required. Check current state and local rules before planning one.
Are donations to our PTA tax-deductible?
That depends on whether the gift goes to a qualified tax-exempt organization and on current IRS rules. Because details differ, avoid telling donors it is or isn't deductible without checking. A tax professional can confirm the answer for your group.
How can a fundraising expert help with the best PTA fundraisers?
A fundraising expert may help you clarify goals, compare approaches, plan timelines and think through volunteer needs. They can offer experience and an outside view, though they can't guarantee results. Ask about their process, costs and how they fit your school's policies.
Educational resource. Fundraising For Education shares general information and connects people with independent fundraising experts. It is not professional advice. Talk with a qualified professional about your own situation.